visual Story telling
My Role : Story frame drafting, Footage making
Tile is a portable bluetooth key finder which enables user to find their lost thing through Tile and its accompanied App.
Our mission is to build a visual story to highlight the key moment and tensions through user's journey map which help convince the potential customers.
Understand the Product
Experience the product
To understand the product better, we chose to experience the product as a user.
After conducting research on its benchmarks and experiencing the product, three key moments have been identified which would be highlighted in our story.
The three moments are " Lost", "Found by other users", "Reunion".
Build the Story
Consider the unique value that tile is trying to bring to its users is " Support" from the community.
The smallest community is family which inspired us to tell the story in a more bedtime story style.
To achieve this goal, elf and goblin were introduced into the story.
To build connection between elf and tile, I made the elf look like tile.
And I draw out the footage based on our story frame.
Although more than 50 footages had been drawn included failed drawings, we only picked about 20 footages to make our story more attractive and tight after several group discussion .
After tracing pictures in Illustrator, I colored them in Photoshop CC
My teammate animated footages and voiceover the story by his attractive voice which your ear would love !