Project Sponsored by Procter &Gamble

Under Confidential

Team Project

My Role: Design Research, Prototype Conduction, Visual Expression (ID Sketching, Illustration, Rendering )

 
 
4H5A6698.jpg

This 10 weeks' team  project is based on the new technology developed by Procter & Gamble. My Team developed a new packaging and delivery method for this new technology.

We iteratively went through the procedure  from design research to   prototype testing 

We generated prototypes from low fidelity  to high fidelity

We were struggled on finding the real problem 

We experienced the bias in design 

We overcame those obstacles finally by constantly adjusting the plan

 
 

1st Run

 
IMG_3870.png

Identifing The Problem

After talking  with  8 customers during in home visit about their current using experience and observing their using procedure ,   the current user journey has been portrayed and insights has been obtained.

 

 

Screen Shot 2018-02-15 at 22.05.19.png

Building Prototypes And Testing

Based on the insight and problems we identified previously, we built multiple low fidelty prototypes to let our customer experience during the customer visit and reflected on their feedback.

 

Iteration 

 
4H5A6475.jpg

Learning From Failures

 
 
 
4H5A7057.jpg

What happened

 

Our prototypes failed to continue inspiring  customers to think  what they want

They hesitated before trying some prototypes.

They ignored or unnoticed some features designed on purpose.

They met difficulty to think beyond what they saw. 

Our design strategy was pivoted into a wrong direction once after the visit

We highly relied on customer's feedback.

We failed to pinpoint the real problem behind their answers.

 
4H5A6516.jpg

Overcoming  barriers

My team kept trying and brainstorming  until we figured our amazing final solution.  

Rather than highly depend on user's feedback, we dig  deeper to identify the real reason behind their reaction. We put empathy on our users, and at the same time we kept viewing those feedback from a macro perspective.

 
 

What did I learn

Screen Shot 2018-02-19 at 01.07.47.png

We need to understand our customer's bias and  either mitigate it or even take advantage it

As designers, we should always try to put our feet on our customers' shoes and put aside our own assumption

We should realize that customer sometime does not know what to imagine beyond what they want