Project Sponsored by Procter &Gamble
My Role: Design Research, Prototype Conduction, Visual Expression (ID Sketching, Illustration, Rendering )
This 10 weeks' team project is based on the new technology developed by Procter & Gamble. My Team developed a new packaging and delivery method for this new technology.
We iteratively went through the procedure from design research to prototype testing
We generated prototypes from low fidelity to high fidelity
We were struggled on finding the real problem
We experienced the bias in design
We overcame those obstacles finally by constantly adjusting the plan
Identifing The Problem
After talking with 8 customers during in home visit about their current using experience and observing their using procedure , the current user journey has been portrayed and insights has been obtained.
Building Prototypes And Testing
Based on the insight and problems we identified previously, we built multiple low fidelty prototypes to let our customer experience during the customer visit and reflected on their feedback.
Learning From Failures
Our prototypes failed to continue inspiring customers to think what they want
They hesitated before trying some prototypes.
They ignored or unnoticed some features designed on purpose.
They met difficulty to think beyond what they saw.
Our design strategy was pivoted into a wrong direction once after the visit
We highly relied on customer's feedback.
We failed to pinpoint the real problem behind their answers.
My team kept trying and brainstorming until we figured our amazing final solution.
Rather than highly depend on user's feedback, we dig deeper to identify the real reason behind their reaction. We put empathy on our users, and at the same time we kept viewing those feedback from a macro perspective.
What did I learn
We need to understand our customer's bias and either mitigate it or even take advantage it
As designers, we should always try to put our feet on our customers' shoes and put aside our own assumption
We should realize that customer sometime does not know what to imagine beyond what they want